By redesigning the outside part (jacket) of an existing cooler manufactured for years, a completely new look was given to the product while the investment in tools was minimum.
The model replaced was really outdated and required a major facelift however the costto develop completely new product was out of budget. The new product incorporates a streamlined design with a more dynamic look and sports character. 2 options were developed using the same tool: 1 with built in handles and another one with the use of the handles of the old product.
The results were impressive and the investment was within the allocated budget.