44L cooler design

By redesigning the outside part (jacket) of an existing cooler manufactured for years, a completely new look was given to the product while the investment in tools was minimum.

The model replaced was really outdated and required a major facelift however the costto develop completely new product was out of budget. The new product incorporates a streamlined design with a more dynamic look and sports character. 2 options were developed using the same tool: 1 with built in handles and another one with the use of the handles of the old product.

The results were impressive and the investment was within the allocated budget.

Project Scope

  • Concept development
  • 3D modelling
  • Engineering design
  • Tool design
  • Prototyping
  • Production files