A fresh and modern looking bathtub designed for newborns. The design incorporates storage areas for soaps and shampoo bottles as well as a soft cushion to gently support the baby. The design was awarded with the first prize for functionality, innovation and aesthetics.
The product was presented in a variety of colours and textures. The design was tested using a functional prototype which was also used in focus groups sessions, benchmarking and exhibited at the International toy fair in New York in 2001. The material and processes used are PP injection moulded.