The Willow “sixer” has been around for a while but in 2007 it needed a facelift. The project consisted on the redesign of this iconic cooler to provide a fresh new and attractive look with using the lowest possible investment. The finished product involved the purchase of only 2 new tools for the body and lid.
Style: The new design provides a retro look with minimalist style and clean shapes and a circular central panel to highlight the brand. The shape of the front panel is visually extended to the small curvature of the opening cavity for the lid.
Function: 2 can holders were built into the new lid and all the features of the previous model were maintained for the new design.
