The tool for the old jerry can model was deteriorating and a new one needed to be developed soon. This was a great opportunity to redesign the new jerry can using trendy design elements to provide the product with a competitive edge. The new Willow plastic Jerry can design project consisted of a variety of concepts which were shortlisted to only 2 options. These 2 concepts were surveyed with customers at various shops where the product is sold.
The selected design consists of a sharp and sports looking product with rugged etched and non etched panels as well as 2 handles for easy pouring; a feature which its predecessor lacked.
The second design variant consists of a softer looking yet still sports looking design that resembles a fire extinguisher. This concept has been featured in various design websites for its innovative style.