Xpressions design Sydney: Graphic design, Industrial Design, Packaging design and Product Photography
Logo design and options developed: David Herrera
Logo design: Event boutique Co
Logo design: Evolve lifewares

Logo designed for the contemporary mexican photographer David Herrera. The new logo symbolises the simplicity and beauty of his work in a minimalist way. The new logo was also designed to be used as watermark in David's photographies.

 

Event Boutique company is a new business dedicated to organising events. The new logo had to reflect the concepts of reliability and quality. The new logo resembles a "seal" incorporating the company tagline and name.

 

Evolve lifewares approached us to redesign their old logo and produce a new one that could be memorable, simple and elegant. The new logo makes use of only 2 PMS colours for simplicity and cost effective printing purposes.

 

Logo design: Boda Pixel
Logo design: Fingerpro
Logo design: FootyArmour

Bodapixel is a small business in Mexico city dedicated to wedding photography. The new logo had to provide the idea of pixels and at the same time look traditional and Mexican.

 

Fingerpro is a new brand of finger gloves for hairdressers. The new logo incorporates the idea of modern, simple, safe and friendly.

 

The new logo developed for Footy Armour incorporates the concepts of masculine, modern, sporty and "shield look". Footy Armour manufactures quality footy uniforms.

Logo design: Metronom
Logo design: Little Miss Tan
Logo design: Pronetballwear

Metronom requested a facelift to their old logo. The new design incorporates the greek symbol "Mu" used in the previous logo and blends it in with the name to make it look like a single design element.

 

Little Miss tan is a mobile tanning business. The new logo incorporates a tanning gun to make it more descriptive and memorable.

 

Pronetball wear is a manufacturer of netball uniforms. The new logo incorporatesthe concepts of modern, friendly, sporty and femenine colours.

Logo design: The Oily Tree
Logo design: Sprint POS
Logo design: Sprint style

The oily tree is the seal of quality for a range of olive oil products. The new logo makes use of conservative colours and modern layout and graphics.

 

SprintPOS is a point of sale software used for the retail industry. A new logo was required for this new product with a modern and dynamic style.

 

Sprint Style is a brand of athlete uniforms. The logo incorporates the concepts of sporty, young, modern and quality.

Logo design: Tina's Home care services
Logo design: Viperlead
Logo design: Worn2win

THCS provides personal care needs to the elderly and disabled in their homes. They also provide basic day to day household assistance and respite to the family members living with their clients. The client requested the design of a new logo that provided the concepts of personalized service, caring, flexible, higher standard of service provision and extension of your family.

 

Viperlead is the name of a new lead extension concept to be available for sale in 2013. The new logo is simple yet memorable using a font of dynamic style and easy to read.

 

Worn2win is the umbella name of a business dedicated to the manufacture of uniforms for a wide range of sports. The new logo looks premium, sporty and dynamic.

Logo design: Hector Landgrave
Logo design: Coolpod
Logo design: Ucare

Hector Langrave is a signature of quality and contemporary furniture in Europe and Mexico. Developed in conjunction with the design agency "Al filo de la imagen" in Mexico this logo incorporates in a clever and elegant way the 2 initials of the owner's name into 1 symbol. The owner wanted to create a new logo that could be printed or engraved onto his products.

 

Coolpod logo was designed to be used on the design of a new range of soft coolers. The new logo incorporates the name and a simple round symbol with a smile to communicate the friendliness of the brand. The new logo had to communicate the idea of fresh, cool, quality and innovation.

 

Ucare is an existing brand which logo needed a facelift. The new logo was developed to communicate the concepts of clean, friendly, quality, modern and nature products.

Logo design: Sett homes
Logo design: Busicom Solutions
Logo design: Goal Glory

Sett homes is a boutique homes agency based based in Sydney west. The company requested the design of a new logo with concepts such as stylish, quality, modern, hi end finish, complete project management, experience and corporate yet friendly look.

 

Busicom Solutions is a privately owned recruitment company based in Sydney that specialises in the provision of high quality tradesmen. The company requested the redesign of their current logo by refreshing the look and feel of the current artwork while maintaining the use of a puzzle piece.

 

Goal Glory is a distributor of high quality soccer uniforms Australia wide. The company is expanding its range of products targeting the sports market after their successful launch of Basketball uniforms in 2009 under the brand Slamstyle. (Slamstyle logo showcased here).

Logo design: Oriental Garmet House
Logo design: Le Rich Patisserie
Logo design: HB Associates

Ogh is a Sydney based manufacturer and distributor of fine Oriental Garments. The company requested the design of their new logo with the concepts of fashion, uniqueness and style in mind.

 

Designed with an signature style to provide an expensive corporate look, Le Rich's new logo will be used in a series of packaging boxes and stationery material. Le Rich is one of the largest distributors of patisserie products in Australia (factory/head office is located in Sydney)

 

HB Business and Associates is a small accounting firm with an extensive list of clients Australia wide. The new logo incorporates the concepts of communication, corporate look and Professional service.

Logo design: SlamStyle
Logo design SMICS
Logo design: Elcon

SlamStyle requested the design of their new company logo incorporating key concepts such as sporty, modern, stylish, and fashion brand. The new logo provides the loo and feel that the company was looking for and will be incorporated in the company's products (basketball uniforms), stationery and website.

 

Southern Melbourne Integrated Cancer Service (SMICS) was established in 2004 to facilitate the implementation of the Cancer Services Framework for Victoria in southern Melbourne. The company requested the redesign of their logo to provide a new look and feel of teamwork and human approach. Their new logo will be soon incorporated in their website and new stationery.

 

Elcon is a small group of boutique home developers. The client requested for the new logo to communicate the concepts of style, quality, class, service and professionalism. The colours selected for the logo were gold (pantone metallic ink) and black.

Logo design North East Cleaning
Logo design The Knitter's Studio
Logo design: SAYAK Jewellery

North East Cleaning is a small business dedicated to the apartment management services in Yarrawonga Mulwala. The company requested the design of a corporate looking logo with strong emphasis on quality and using symbols such as apartments and palm trees commonly found in the area.

 

The Knitter's Studio is an innovative online business which serves as a one stop shop for all your knitting needs. They sell needles, buttons, yarns and all the necessary tools to get you started on the art of knitting. The new logo reflects the idea of one stop shop by using elements such as a bead, a yarn and a button incorporated with a very dynamic and modern approach.

 

Sayak Silver Jewellery is a new online jewellery shop with a very classy and refined style. Their quality jewellery pieces had to be backed up by a very stylish logo with the use of black as a main corporate colour. The finished logo not only looks great on its own but also when incorporated into the company's packaging gift boxes. This logo was awarded with the 2010 WOLDA design award.

Elementaires is an innovative small business initiated with the aim of providing its customers with the best quality organic beauty products. The design of their logo incorporates the idea of its name "Elementaires" which in french means elements. The concept behind the name is that the products manufactured by this company belong to nature in the sense that they are 100% organic.

 

Patersons Professional Plumbing requested the design of a new logo with the use of vibrant / eye catchy colours to attract new clients to this new business. The final design incorporates 3 "P" representing the initials of the business name.

 

Makoha spa is the concept of the traditional massage therapy originated in New Zealand. The company requested the redesign of their logo in order to provide a feeling of warmth, relaxation, movement, equilibrium and the use of spa elements such as stones and warm oils in the design, layout and colours of the new logo.

Culinaire Imports is an Australian distributor of food products from Europe and France. Culinaire requested a new logo by using concepts such as: modern, fresh, professional, expensive, corporate and quality. By using iconic elements such as a chef hat and modern font and colours a simple yet powerful logo was designed.

 

Master moulds is a small company dedicated to the installation and sale of polystyrene cladding and decorative moulds for houses and medium size properties. The idea behind their logo is to provide the feeling of professional service and friendly staff with a conservative look.

 

Snap Dragon is a new and innovative business that distributes heat pads in Australia. The pads are full of a special gel that heats up when the metallic circular plaque trapped inside is snapped. The logo incorporates the concept of heat radiating in a circular way and portrays concepts such as: professional, innovative, corporate, dynamic, friendly and warm.

Logo design: Sageleaf Catering
Logo design: Affectionate Gifts
Logo design: Brad Anderson Roofing

Sageleaf is a catering business with experience in corporate, retail and private dining. The brief  from Sageleaf consisted on the use of a sage leaf, a feeling of modern, professional, experience, friendly service and quality.

 

Affectionate Gifts is a small business dedicated to the sales of gift hampers in Sydney. The company logo was redesigned in order to provide a more corporate and professional and modern look to the business.

 

Working as a contractor, Brad Anderson has been in the roofing business for a while. People recommends him for his excellent quality of work. Because of this Brad requested his logo to reflect concepts such as quality and reliability as well as professional and friendly service.

Logo design: Adori Leathergoods
Logo design: Ausralian Money Planners
Logo design: Maple

Adori Leathergoods is an Australian company with a wide range of quality leather products.   The brief presented for the creation of their logo consisted in the use of textures and key concepts such as: professional, fashion, unique, exotic, quality, innovation and dynamic.

 

Australian Money Planners is a consulting business that specialises in providing financial planning and portfolio management services. Started in 1994, AMP required a new logo with a conservative yet modern and professional look. 

 

Maple homewares: This new concept store located in Melbourne specialises in gifts and homewares  from exclusive brands and encompasses an in store café. The brief  presented from Maple for the creation of their logo consisted in the use of coloured stripes and a feeling of exclusiveness, fashion and diversity.

Legacy finance group requested a new logo by using concepts such as: Legacy, trust, professional, platinum service, strength and experience. By using iconic elements such as surname emblems the conservative look for the logo was achieved.

 

Asplan provides consultant services for town planning. Several concepts were developed for their logo consisting on the use of concepts such as: map look, link, quality, innovative and professional service.

 

Agoy is a bodymind practice that uses meditation and healing techniques to produce states of wellbeing and peace. The design of their logo required a fresh, innovative and young look that could transmit the message of "new concept" to their new clients.

Aceair is a new business dedicated to the maintenance and installation of Air conditioning and heating systems. The company required the design of their new logo to reflect an image of eco friendly products, friendly service, support and quality. The environmentally friendly image was achieved by using green colours and the flowery looking fan blades of the logo.

 

Moss and Seed is a small business dedicated to baby accessories and babywear. The company requested the design of a logo that would incorporate a silver tree. The final design makes use of playful elements without losing the corporate and high end style the company wanted.

 

Access Industrial Centre is located at a short distance from the Melbourne CBD. The new logo will be used at the entrance of this industrial centre engraved onto a concrete block. The design concepts are based on the idea of accessibility, convenience, professional service and corporate look.

Prestige Executive Suites required the redesign of their current logo to reflect a more modern, fresh and corporate look. The symbol on the logo resembles the arquitecture of the building where this business is located.

 

Kids Avenue is a brand new brand of childrenswear. The new logo was designed for a high end market and incorporates the concept of exclusivity used on brands such as Revlon, Country Road, Avon or Channel.

 

Escapade Events is a social network that helps bring women together that want to meet new friends or attend events with other women. Some event ideas are: wine tasting, cooking classes, cocktails evenings, fashion events, pampering sessions, theatre, musicals, special shopping evenings etc. The new logo incorporates icons and shapes used for such events.

Logo design: Vitrasa
Logo design: SMT Plant Sciences
Logo design: Luminent Consulting

 

Based in Mexico city Vitrasa is a new brand of products for decoration, gifts and bonbonnieres made out of glass. Their new logo provides a look of exclusiveness and quality that the company was looking for.

 

Located in Sydney, SMT Plant Sciences is a start up venture with the aim of “putting great ideas in plant sciences to work”. They are working with the development and application of forest biotechnology. The new logo had to reflect the use of these new technologies to attract potential clients in the forest industry by communicating a professional and corporate yet friendly message.

 

Luminent provides consultant services for Business Intelligence. Several concepts were presented for their logo consisting on the use of concepts such as: quality, knowledge, experience, technology, professional and reliability.

 

Logo design Features:

 

- Unlimited revisions using Xpressions design online screen sharing software

 

- Benchmark competition

 

- Turnaround from 3 to 8 working days (depending on the number of revisions and current work load)

 

- Your logo in the following formats: Adobe Illustrator, EPS, png, jpeg and gif.

 

- 4 custom design concepts (minimum)

 

-Your logo in full colour, black and white and reversed version colour /black and white.

 

- Pantone colour codes and CMYK / RGB values

 

- Select the right font for your logo (when the font is not part of the design)

 

If you need a custom quote for the design of your logo project please contact me and I will be glad to assist you.

 

 

Skype call:

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The design process:

 

Gathering Information:

 

We gather as much information about your project and your expectations using this logo design form.

 

First instalment:

 

An initial instalment of 50% is required to commence the design work.

 

Concept stage:

 

The first concepts are developed and a presentation is prepared in pdf format. This presentation is emailed to you between 2 to 4 working days after your paument is received.

 

Feedback and revisions :

 

You can provide me with your feedback on the first concepts by email, by phone or in a meeting. If the changes required are minimum I will send you a second presentation with the new concept. Alternatively (recommended) we can have an online meeting where you will be able to see my screen from your computer and make the changes in real time.

 

Concept approval:

 

You wil receive the final logo including all its variations (black and white, reversed version and standard version) for approval.

 

Files delivery:

 

Once your approval is received, you will be sent a CD including your logos in all the different formats and versions ready for web, print, email and Microsoft office programms (word, excel, power point)

 

Final payment:

 

The final payment is due once all the documentation has been delivered to you.

 

The average time for the project to be finalised is between 5 to 10 working days depending on the number of revisions we have.

 

Testimonials: