Developed for Cardiotech Australia this console part will provide a facelift to an existing vibrating fitness machine. A series of concepts sketches were developed and presented to the client before the final design was achieved. The new console makes use of membrane illuminated buttons arranged in a very smart, simple and clean fashion. The new product is now perceived as a high quality product developed for the hi-end market.
A new set of bathroom fittings were designed in ceramic for the Australian market. The new set was designed with a family look and minimalist style in mind. This new set of bathroom fittings will be available for sale soon.
This product was designed to store organic waste in the kitchen and then emptied into a larger bin sitting outside the house. The design had to be attractive to encourage the user to have it in the kitchen and use it. The product can be hanged onto any doors in order to be stored inside the pantry. The lid has 2 opening stages with a stopper to avoid this part closing when the product was being emptied. The capacity and size were determined by the average waste produced by the household and optimized to fit into a standard chep pallet for distribution.
This product was developed with the aim of improving the ergonomics when pouring the contents (when the product is full) and to refresh the look of the old model. The new design incorporates a second handle for easy pouring and 2 side elements with panels that provide the feeling of robustness, while at the same time offering protection. These elements are enhanced by a coarse etching pattern, specifically developed for this product, which adds an appealing design detail. The panels and ribs reinforce and provide strength where the product needs it most. The two “X” shaped elements used on the original jerry cans were kept, with an updated style, for reinforcement and to assist during the production process.
2 concepts were developed of a new coffee maker with the aim of producing an attractive yet affordable product. Each concept was designed for 2 different markets (young and mature) making use of trendy colours and minimalist shapes.
Second place in the design contest “Bike Rack for trains” from Bombardier transportation (2002). The design and shape of this rack makes it easy for the cyclist to locate his bike in less than 4 seconds before the train moves again. The design is provided with 2 panels on the back for promotional material and is protected with plastic (nylon) where in contact with the bike. The materials used are stainless steel tube, aluminum fixtures, stainless steel sheet and extruded plastic.
This cooler was redesigned for Willow Ware Australia using the same liner, lid and handles of the old model. The brief consisted in providing a new look by modifying only just the jacket and handle assembly. The new model was designed in 2 versions: with moving handles and handles built into the jacket. To do this the blow moulding tool was developed using 2 moving inserts that can be replaced to mold the 2 different shapes. The old lid is attached to the product by using 2 clips built into the liner. This modification reduced the assembly of the handle from 3 parts to 2 without any operator supervision. The hinges used for the closing clips was tested thoroughly and designed to last more than 1,000,000 opening cycles.
Developed for The Decor Corporation this project involved the use of overmolding technologies for plastics. The brief consisted in designing a very simple yet attractive dish brush using TPR and reducing the amount of plastic used without sacrificing the integrity and ergonomics of the product. A good example of the outcome from mixing good design and engineering design. There is a continuity in the design, lines and proportions used for the final shape. The handle is the only fixed part of the injection molding tool whereas the head and neck is an insert with different shapes for various brush models. The use of Moldflow was very helpful to determine if the 2 layers of plastic would be manufactured successfully. A Finite Element Analysis (FEA) is performed to determine the minimum thickness for the neck without compromising the strength of this area when the product was in use. The results were tested with several hand made prototypes and 1 FDM (rapid prototyping) model for the final design.
In 2001 an amusement park for kids in Mexico City announced the design competition for an innovative kids furniture to be used as a table and as a bench table in this theme park. The product was designed with ergonomics for kids and with the idea of a fun, safe and easy to understand transformation using a simple locking mechanism. The design was was awarded with the first prize for functionality, innovation and aesthetics. An extensive research was carried out to select the right materials and processes for durability and look of this kids furniture. This design patented design is made of rotational moulded plastic (HDPE) and stainless steel tubes.
A fresh and modern looking bathtub designed for newborns. The design incorporates storage areas for soaps and shampoo bottles as well as a soft cushion to gently support the baby. The design was awarded with the first prize for functionality, innovation and aesthetics. The product was presented in a variety of colours and textures. The design was tested using a functional prototype made of glass fibre which was also used in focus groups sessions, benchmarking and to be exhibited at the International toy fair in New York in 2001. The material and processes used are PP injection moulded.
Designed to hold an advertisement panel in the windy conditions of Melbourne this product is made of blow moulded HDPE. The base and side columns can be filled with sand to prevent the product from being pushed by the wind. A set of concepts were developed to be manufactured using either rotational moulding or blow moulding processes to produce these hollow large parts.
Made of blow molded HDPE these bottles were designed to replace the old models. The design was based on a circular shape and makes use of coarse etching on the side panels to simulate a frosty - icy look when the product is cold. The new bottle design also addresses the issue presented with the old models where the cap could break easily if the product was dropped when frozen. The cap is an injected part which makes it very brittle when frozen due to the amount of stresses that the plastic was put through to inject it. Since the new body is blow moulded the stresses are lower and the impact resistant higher. With this in mind the cap is now protected in the new design by the 2 shoulders on the side of the neck of the bottle.
Companies spend large amounts of money in product returns and temporarily fixing product issues. By understanding the root causes of the problem and using the right problem solving tools the solution can sometimes be very simple and less expensive than these type of temporary fixes.
A series of design concepts were presented for the new blow moulded 5L fuel can designed for Willow Ware Australia. The new cap and body concepts look more sporty, robust and modern than its predecessor. The body incorporates sharp looking edges with enough draft and fillet size to be manufactured using the blow moulding process. The body incorporates panels with coarse etching and the tap design has a unique shape easy to mould using a conventional injection moulding tool (no inserts except for the thread).
A new design makes use of a fulcrum mechanism that closes the flap automatically using the weight of the flap itself. The weight is located at the back of the flap in a circular shape that enhances the location of the logo and acts as a handle to remove the lid to empty the bin without touching the lid with your hands. Due to its “cute” look the concept was presented in various colours for kids (girls and boys)
With the dry conditions intensifying in Australia, the use of water tanks is very common in this country. This project consisted on the design of a water tank that could be manufactured in a blow moulding machine. The maximum capacity available for the new product was 170 L due to the size and capacity of the machine. The new design makes use of a standard grid to avoid dirt, leaves and rubbish getting into the tank. The side panels incorporate 2 wavy looking ribs to provide structure to the product when the tank is full of water.
Designed as a promotional product this pourer shares a family look with other products from the same family such as a lid and a pet food scoop. The use of mirror finish and etched surfaces enhance the features and branding on the product. The final design incorporates an air tight sealing lid and a sliding flap that allows the user to control the pouring volume. The body incorporates a small lip at the front to compensate the weight of the product when full and in use. Given that the lid and flap share the same colour, a family tool was designed to manufacture those parts. Some moldflow analyses were performed to balance the runner system and fill the 2 cavities (lid and flap) evenly.
Here is where we discuss the requirements and expectations for your project. Every detail counts in order to provide you with a project proposal including the activities to be performed, timing and costs. Once the proposal has been accepted we can proceed with the project.
Consisting of the analysis of design trends, colours, shapes, materials, processes and every resource needed for the project. This research phase is very important since it helps determine the limitations and opportunities available for the new design.
This is the part every designer loves since the creativity has to flow free to generate new concepts, explore ideas and shapes that would suit the product, the features, the textures, the sizes and proportions all come into play when the designer translates his thoughts into sketches on a piece of paper. Once the sketches were completed you will be presented with examples of 3D CAD renderings of the best concepts developed. By using photo-realistic images of your product in various colors, materials, textures, and backgrounds you can visualize the product as if it already existed.
Based on your feedback from the renderings we can begin to fine-tune the design by moving into the Mechanical Engineering phase. Here we will generate the 3D computer models of the parts and assemblies including all features that will be on the final product.
Making use of technologies such as FEA and Moldflow as well as with the assistance of hand made prototypes we can evaluate the performance of the product and its components and fine tune to optimize material usage and functionality. Based on the results from this analysis, the final CAD model is updated.
With the updated CAD model we can generate the final prototype. Prototypes can be very accurate and look almost like the final product. Once we evaluate the prototype and you are happy with the look and feel of the product we then proceed to the project validation where we use an extensive checklist covering all aspects of the design including production, ergonomic, legal, functionality, aesthetics and packaging
Once the project has been validated the final CAD model is produced and delivered to you or your supplier for the manufacture of the tools.
Once the tool is ready for trials, I can assist you with the evaluation of the first off samples. Most of the problems arising from the first trial can be eliminated by adjusting the machine settings however in some cases some minor modifications have to be made to the tool in order to fix problems encountered.
With more than 8 years experience in the use of CAD technologies Alex can assist you with the development of photo realistic renditions, drawings and CAD detailing.
With extensive experience and understanding of plastic technologies for product design Alex can assist you with engineering and mechanical analysis using state of the art software such as Moldflow and FEA. Moldflow analysis can be performed to existing plastic components in order to understand common issues related to tool or part design such as warpage, shrinkage, short shots and burn marks amongst others.
Finite Element Analysis allows you to understand the behaviour and performance of any part under loads. In plastic product design this type of analyses are very helpful to optimize material usage, improve part performance or research alternative plastic materials.
Companies spend large amounts of money in product returns and temporarily fixing product issues. By understanding the root causes of the problem and using the right problem solving tools the solution can sometimes be very simple and less expensive than these type of temporary fixes.
Other areas of opportunity for cost reduction demand more design work. By using Design for Manufacture and Assembly techniques (DFMA) an existing product can be upgraded by reducing the amount of components and/or redesigning one of its components investing in less tooling or even recycling (modifying) the existing tooling.
Prototypes can be made to test an entire product assembly, the performance or fitting of 1 part with the rest of the assembly or even to test one section or area of a component within the assembly (to test a plastic handle for instance). Alex can assist you with the development hand made prototypes or highly accurate rapid prototypes using technologies such as FDM, CNC, SLA and SLS.
With an extensive experience in plastic processes such as injection moulding, blow moulding, extrusion, thermoforming and rotational moulding Alex can assist you with common troubleshooting issues arising from the design of a new product or the fine tuning based on first off tool samples.
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